Corporate Greening

Guziana, B. (2013). Corporate Greening: Product and Production Perspectives. Doktorsavhandling i energi- och miljöteknik vid Mälardalens högskola.

Abstract

This thesis describes corporate greening in general, and specifically the environmental technology (ET) sector as a green sector. The thesis has also particular focus on production and products related aspects and the influence of the environmental profile of the ET sector on the environmental engagement of companies in the sector. The study is based on a questionnaire-based survey, online surveys and on semi-structured open-ended interviews.

The organizations within the ET sector were identified using existing platforms within this sector: Sustainability Sweden and Swentec. The results show that not all companies and industry associations in the ET sector clearly distinguish between product and production related environmental aspects. Furthermore, the product related environmental profile, which constitutes the legitimacy for the sector, can influence companies’ environmental strategy, not only positively but also negatively.

The results from the survey on Global Supersector Leaders 2009/2010 in Dow Jones Sustainability Indexes (DJSI) show that all companies are aware of production and product related environmental issues. Based on results from this survey a model of corporate environmental profile consisting of product and production oriented activities as well as initiatives that go beyond the core business operations is proposed. These initiatives can be divided into two groups: environmental education and environmental projects and sponsorship.

This thesis proposes products and production related impacts and environmental activities as bases for defining corporate environmental profiles, corporate greening, and for defining ‘green’ and ‘green-green’ business as well as environmental leaders. The distinction between product and production related environmental initiatives as well as the other dimensions of the proposed model in this thesis can support companies in their communication of environmental performance and environmental activities. Furthermore, ‘competitive advantage’, ‘environmental responsibility’ and ‘environmental leadership’ should motivate companies within the ET sector to be ‘vocal’ green-green firms.